The Genesis Fitness Club

Table of Contents Introduction SWOT Analysis Strengths Weakness Opportunities Threats Reference List Introduction The Genesis Fitness Club was started back some years ago in Melbourne with a vision of providing honest and professional services which are superior to other fitness clubs around the country. Advertising We will write a custom assessment sample on The Genesis Fitness Club specifically for you for only $16.05 $11/page Learn More Their mission is to offer fitness solutions that are fun, easy, and rewarding in order to achieve the desired results. In its existence, the club has always worked at maintaining a community based culture by supporting the local schools and kindergartens as well as businesses and this has been a pivot towards its growth (Genesis Fitness Club 2011). A knowledge management system is defined as the way in which a company collects its data, organizes it before distributing it to the reliable parties. The idea behind a successful knowledge management system is the assumption that each employee, member or a customer from a company should have easy and ready access to the operation details as well as the possible solutions to the problems that may arise (Newman Conrad 1999). For example a customer should know who to contact when a certain problem arises or when he or she is in need of certain services. There exists four types of knowledge management systems which are classified according to their characteristics and they are: fragmented, content based, process based and finally the capability based system. Nowadays, companies prefer an integrated knowledge management system due to the advantage that it provides timely solutions for all sorts of problem either emergency or day to day problems (Uriarte 2008). The Genesis Fitness Club uses the content based knowledge management system whereby, any relevant information that a customer, employee or member may require is easily accessed through the int ernet in their websites. With the General Fitness Club having many subsidiaries across every state in Australia, they have developed a website whereby one can easily access the information of any of the General Fitness Clubs around or near him or her. These websites are equipped with any information the customer may require from the attendance charges, membership fees to the different packages offered by the clubs. Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This system serves as an advantage to the club since with all information being easily accessible; it is easier for the clients to contact the General Fitness clubs headquarters armed with information about the enquiry as well as detailed information of what was not covered in their websites. The use of the website for information management also serve as an advantage since the company expenses due to the reduced number of p ersonnel required as well as expenses required for stationeries and this in return gives the company a chance to provide the services at more friendly rates compared to other competitors in the industry (Donnellan Bruss 2004). SWOT Analysis The SWOT analysis usually provides us with an opportunity in understanding the strongholds of a company, the promising opportunities where the company might increase their investments to gain more revenue. It also show how the company needs to mitigate the effects of the threat from competitors as well work on the weaknesses and change them to strongholds for the club to prosper. Strengths The company works through a results orientated approach by attracting and maintaining customers, this has been done by sometimes offering a 10 day free membership offers: this ensures that the clubs remain operating since revenues are guaranteed from the members who have shown continued loyalty to the club (General Fitness Club Prahran 2011). Genesis Fitness C lub are also armed with a detailed nutrition program where they provide the best eating guidelines for their members to ensure that with a correct meal and the exercises, clients achieve their objectives within the shortest time possible. They have well trained staffs: The General fitness Stores have staffs that are professionally trained and have a true passion of training the kids, business as well as kids’ needs for their members. By providing all the trained professionals, Green Fitness Centres have proved that they can go way well above in order to ensure their clients are well satisfied (Australian Sports Club 2008). With the company offering its services through the internet, the company’s online presence gives its members and new customers access to the services they are offering, how much they are charging, the schedules and also the fitness progress. Thus, one does not have to walk to the club centres or make calls since information is easily accessible thro ugh the internet (General Fitness Club 2011).Advertising We will write a custom assessment sample on The Genesis Fitness Club specifically for you for only $16.05 $11/page Learn More The atmosphere in the General fitness Centres provides fun for all family members since our facilities are best suited for any age bracket irrespective of how fit or how old they are. And finally, the Companies clear vision of providing an honest and professional services superior to other fitness clubs is a clear indication that the company main goal is satisfying the customers to the fullest (McMahon 2011). Weakness There are usually high costs which are associated with customized and personalized services as well as the capital required to purchase the modern equipments and thus the high fees may be a hindrance towards providing our services to those who cannot afford. There is also the inability by Group Fitness Centres to work on high volume businesses since personal a ttention is required and investing time on a particular client reduces the time that could be available to serve more people. There are also costs involved in attracting large corporate clients such as employees of a certain company. Such venture would require investing heavily in promotion services. Opportunities Benefits Issues Continued participation with the increasing market growth In the last few years, there has been increased interest by people in joining fitness clubs. The increased appreciation is an opportunity since it will lead to an increased market share resulting in increased revenues. Internet possibilities With the club websites remaining updated, the club can expand its online stores by offering more services through the internet. Bonds created by group workouts The clubs offer programs where customers are trained together. In normal circumstances, there will be likelihood for the members of that group to be close and work towards helping each other gaini ng full fitness thus helping in creating of stronger social bonds (Genesis Fitness Centre 2011). Threats Increased living standards: With the costs of living rising, there is a likelihood of people being conservative with how they spend their money and this will reduce the revenues the company is gaining from its members. There is also the threat from other upcoming fitness centres as well as copycat training services centre which might decide to copy the services being offered by General Fitness Centres. This is a major threat to the company but with the national reputation the centres have amassed through out Australia, this effect will not be felt. Societal transformation where people are likely to be more health sensitive leading to fewer visits to the gym facilities is another major factor that will lead to a decline in revenues gained. Reference List Australian Sports Club. 2008. Genesis Fitness Cairns. [Online] Available at: http://www.sportsclubsdownunder.net/index.php?op tion=com_contenttask=vie wid=111Itemid=92 .Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Donnellan, B., Bruss, K. 2004. Gaining Competitive Advantage through the Management of Process Knowledge. [Online] Available at: http://hdaconsulting.com/images/Visions_July04.pdf. Genesis Fitness Centres. 2011. Genesis Fitness Group Workout Schedule. [Online] Available at: http://www.genesisfitnesscentre.com/group-fitness-schedule . General Fitness Club Prahran. 2011. Why Genesis Fitness Clubs Prahran? [Online] Available at: http://www.localfitness.com.au/genesis-fitness-clubs-prahran . Genesis Fitness Club, 2011. The Fitness Club for Everybody. [Online] Available at: http://www.genesisfitness.com.au/ . McMahon, M. 2011. News from the Club Manager. [Online] Available at: http://www.genesisfitness.com.au/uploads/Genesis_Maitland_News_January_2011.pdf . Newman, B., Conrad, W.K. 1999. A Framework for Characterizing Knowledge Management Methods, Practices, and Technologies. [Online] Available at: http://www.km-forum.org/KM-Characterization-Framework.pdf . Singh, M. 2010. Home Gym Des ign: How Do I Design A Perfect Home Gym? [Online] Available at: http://ezinemark.com/a/home-gym-design/ . Uriarte, F.A. 2008. Introduction to Knowledge Management. [Online] Available at: http://www.aseanfoundation.org/documents/knowledge_management_book.pdf . This assessment on The Genesis Fitness Club was written and submitted by user SerDuncan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Classical Experience essays

A Classical Experience essays On September fourth of 2002, I attended a lecture by Agate Nesaule. Agate was the author of the freshman connectoins novel, A Woman In Amber. The lecture was about two hours long. During the lecture Agate spoke of her childhood during the war. The lecture was supposed to include discussion on her book and how she came to writing, but instead Agate spoke on her childhood in further detail. I found the lecture rather slow and tedious. Agate brought up many topics that were in A Woman In Amber, such as the harsh conditions of wartime and the effects that these conditions can have on a family such as hers. She stressed the importance of putting emotions into words to relieve anxieties. During the lecture Agate rarely changed her tone and seldomly looked up from her notes. As a public speaker, and as an English teacher (which she is), she should have been prepared to speak to the audience. Agate contradicted herself by saying she would "rather not speak about it", when talking on a difficult subject that troubled her when earlier in the lecture she wanted to stress the importance that writing and speaking are forms of therapy. Agate used many real life examples and told many stories of her childhood during the war in detail. She talked about how it took her almost fourty years to start writing because she was ashamed and afraid of being different. Agate said that writing takes a huge iniative. Throughout Agates speech, there were many good qualities of a good speaker. She spoke in great detail which could be easily understood by the audience. Agate also used many real life examples and held everyone's attention for almost two hours. She also had poor qualties in her speech. She did not seem confident while giving her presentation. Agate had very little, if any, eye contact with a monotone voice. Agate did not read the audience. She spoke on whatever she wanted reguardless audience reaction. ...

Leadership Term Paper Example | Topics and Well Written Essays - 2250 words

Leadership - Term Paper Example An effective leadership is reflected in terms of the leader’s behavior, tactics, strategies, and adaptability to situations. However, in the modern day world, corporations have witnessed a drastic change in the model of leadership where no such model can be regarded perfectly right or absolutely wrong. Their implementation has become leader specific. The change in leadership style has been reflected in terms of the leader’s vision, planning, and effective application of resources in order to ensure a smooth and friendly operating environment whereby high level of productivity and personnel satisfaction can be achieved. As such this report will focus on different theories of leadership and will evaluate the leadership style of three leaders, Brain, Larry and Tom, who work for Kay and Associates Inc, based on the leadership theories studied within the report. Table of Contents Introduction 4 Leadership Theories 5 Leadership Grid 5 Path Goal Theory 7 Fiedler’s conti ngency model 8 Leadership Style Evaluation 9 Brain 9 Larry 10 Tom 12 Conclusion 13 References 14 Introduction Kay and Associates, Inc. (KAI) is a small business that was established in 1960 providing cost effective and exceptional quality technical services to Government and Commercial customers worldwide. Their operations for the last 50 years have got worldwide recognition and thus they are always expected to provide the very best of their services to their customers from all over the world. KAI's line of operations involve management of complex depot level aviation maintenance operations, metrology laboratory operations, maintenance test flight, flight training, management and operation of customer owned ground support equipment and direct maintenance and support for daily flight operations Currently KAI holds the contract to maintain aviation Contract Field Team (CFT) on HAAF, GA, for the US government providing all levels of maintenance, including Organizational, Intermediate a nd Depot level support (Kay and Associates Inc, 2010). The CFT for this department is composed of three subsequent teams along with few support personnel. The first two team’s line of work involves Chinook helicopters and comprises of 13 members, and is headed by Brian and Larry. Whereas the third team, comprising of 9 people, is led by Tom and they work on black hawk helicopters. This report will involve a thorough analysis of leadership theories such as the leadership grid, path – goal theory and Fiedler’s contingency model thereby evaluating the performance of each of the leaders mentioned above. Leadership Theories Leadership Grid Leadership can be defined as a process which initiates, enables, develops implements and maintains a change in the management of an individual, group or an organization (Mackenzie, 2006). In this rapidly changing environment the role of leaders rather than managers has become a critical factor contributing towards the performance o f an organization (Cope & Wadell, 2001). A similar theory has been explained by Natale, Sora & Kavalipurapu (2004). According to Zeidan (2009), some leaders are task oriented (whose leadership is based on setting and enforcing tight schedules) whereas some are people oriented (whose leadership is based on accommodating employee needs). The important thing here is to identify one’

Interactive marketing Essay Example | Topics and Well Written Essays - 1500 words

Interactive marketing - Essay Example Has cookies which are small texts files placed in the computers by the websites visited by the consumers Has an e-dialogue channel for the high frequency travellers and the customer communications in the UK. Has the mobile marketing and also personal messaging on its website. Sell tickets online. Has web sales and marketing Has online booking and paperless ticketing Customers can check their passenger information and details from the internet before they travel Has enormous online travel offers for the customers making them to embrace he online travel technology. 2.0 British airways British airlines have been using the web marketing very extensively and it has installed various modes of marketing the airline via the websites and this has since increased their anticipated profits. To start with through the internet marketing the airline has offered a Google earth vacation views in an attempt to lure more people to book their next flights with the airline. (BBC business news 2001) The Google earth imagery that has been added in their website has been used in helping the people who are travelling with the airline to see where they will be enjoying their vacations before they even take the flights. The British airways and the like have since suffered a considerable loss of revenue from a dramatic drop in demand for the transatlantic flights like the Ryan air as well as from the temporary closure of the American airspace after the attacks. (Vincent 2003) 3.0 Budget airline Ryan air In the midst of the turmoil in the airline industry the Ryan air breed has continued to prosper and attracting more and more passengers against all the formidable odds. The airline which is known as no frills or discount...(BBC business news 2001) The Google earth imagery that has been added in their website has been used in helping the people who are travelling with the airline to see where they will be enjoying their vacations before they even take the flights. The British airways and the like have since suffered a considerable loss of revenue from a dramatic drop in demand for the transatlantic flights like the Ryan air as well as from the temporary closure of the American airspace after the attacks. (Vincent 2003) In the midst of the turmoil in the airline industry the Ryan air breed has continued to prosper and attracting more and more passengers against all the formidable odds. The airline which is known as no frills or discount airline is seizing the initiative while most of the other carriers like the British airways are loosing their heads. Their low cost ethos advantage is enabling them to ride out the economic slowdown. Ryan airs low cost culture have made the company's costs gradually decline as they use the paperless ticketing and they also do their sales and marketing over the phone or through the internet.

The Pride In Art Festival Tourism Essay

The Pride In Art Festival Tourism Essay The scope of the festival will reach throughout the University of Toronto Scarborough campus, whereas everyone attending will be informed through various media outlets (such as social networking websites, posters, radio, and word-of-mouth). The Pride In Art Festival will be held annually at the beginning of November to commemorate Diversity Week. The festival will feature a wide array of works from queer students of various programs while aiming to present the campus as a hub for creativity and inter-disciplinary innovation. In the first year of the festival, attendees can expect to experience approximately 5 projects spread outdoors throughout the campus grounds, including interactive installations, exhibitions, and a theatre stage. The main act will be La-Nai Gabriel (a prominent figure in the LGBTQ community in Toronto). The festival will also include 2 visual artists, 1 music major, as well as 2 drama students (working together for a drama performance). The event will take place on November 12th and will run from noon to 8:00pm (the visual art pieces will be left running for a week, whereas the performances will be a one day event) and will take place outdoors.  [1]   The event will be governed by a reliable student body consisting of students from the VPAC13- Planning and Project Management course as well as volunteers from the LGBTQ Committee at UTSC. The specific roles that will be occupied during the event are outlined in Appendix A: Organizational Chart. In order to develop this project and plan it accordingly, we will look at previous UTSC arts events, shows, and exhibits, as well as previous University of Toronto LGBTQ events to assist us in efficiently and effectively executing the festival. These will include events such as; Art Side Out, DMG Exhibitions, Gallery 1265 Exhibitions, LGBTQ events, and etc. The stakeholders will include the student body attending UTSC, all UTSC employees (including faculty), the community, the artists involved, the LGBTQ committee, the sponsors, and potential funders. The short-term(this year) and long-term(following years) sponsors we seek out will be TD Canada Trust, 103.9 Proud FM, PizzaPizza, and LGBTQ Committee at UTSC, DMG Gallery, Pride Toronto, AMSA( Arts Management Students Association) and Inside Out. We will also be seeking out media sponsors and partners, including CP24, NOW Magazine, Toronto Star, GayCities.com, and OUT TV. The short-term and long-term sponsorships are ambitious but it is important to keep in mind that the megacity of Toronto is very well supported in terms of its acceptance of the LGBTQ community.  [2]  Most of the sponsors listed have also previously supported the annual Pride Festival and therefore have a track record that we can use to our advantage.  [3]   In order to proceed with the event, we first have to attend to the triple constraints of organizing any function. These include time, cost and scope. Due to the fact that we are only a few weeks away from November, the scope of the event will be narrowed down. This is precisely why the first year of the festival will only include 5 productions. The time constraint also puts a definite restriction on the cost aspect of the event. The last-minute fundraising will have to be conducted through approaching the Students Union (they provide grants for organizations at UTSC and we could potentially record the LGBTQ group as the applicant), through donations (that we can request from small businesses in the community as well as some of the sponsors), raffles, and etc. The cost value of the event must be narrowed down to accommodate these restrictions. We will need to heavily rely on volunteering (organizers, artists and performers) as well as donations. These constraints could create critical issues in running the event and thus a SWOT (strengths, weaknesses, opportunities and threats) analysis must be conducted. The strengths of the event would include the fact that UTSC is a large community of people and although there is little time to plan and execute the festival, marketing the event should not be difficult. Due to the fact that the exhibitions will be in public places, there will be a lot of ongoing traffic throughout the day. Another strength would be the fact that the LGBTQ community is well connected in the city and queer oriented websites, as well as other social networking websites are consistently updated with new events (and they are free to use). A further strength would include inviting a high profile queer artist to the festival ( La-Nai Gabriel with her band). This will draw outsider crowds. The weaknesses of the event are fairly obvious and include the three constraints. Without the proper planning and organization of the event, the execution can result in a catastrophic outcome. Without the proper time, and money invested, the scope of the festival will significantly be narrowed down. The following weakness could be considered either a weakness or strength. In our case, due to the time constraint, it will likely fall under weaknesses. The festival is taking place during Diversity Week. At this time there will likely be other events running simultaneously with ours. If given the right amount of time we could coordinate our show times with other planners in order for us not to step on anyones toes (and suffer in attendance numbers). However, if we had enough time, we could even collaborate and cross promote the other events alongside our own. The opportunities would include creating a safe space to engage communities in the celebration of the arts as well as various sexualities. We could also connect with and help promote the LGBTQ communities, fostering essential partnerships with sponsors, and stake holders. We would also be providing a platform for education through a significant public presence at UTSC (which is considered one of the most prestigious universities in the world). The threats of the event may include the fact that not everyone at UTSC or in the public in general is supportive of the LGBTQ community. In fact there are many who publicly display messages of hate (such as in the case of the broken LGBTQ showcase at UTSC in the previous year)  [4]  . This could potentially become a dangerous situation for the artists, participants and stakeholders of the event. This would require increased security and in turn more money (unless the university provides us with free security). Another threat to the Festival is the availability of the preferred showcase spaces. They all need to be booked ahead of time and due to our time constraint this will need to be done last minute. This fact alone could potentially force us to postpone the event until next year. Other threats may include small attendance numbers (due to the fact that the event is last minute), unreliable artists (perhaps the work will not be completed on time or the contracted outsider acts may not be available for the day of the event), and etc. In order to avoid such issues, we must create contingency plans and work out various options for funding, locations, sponsors, and etc. To assist us with this step we will need to look at a SMART (specific, manageable, achievable, realistic, time-limited) analysis. The specific objective of the festival is to commission and present queer artists at UTSCS Diversity Week. The festival will combat homophobia by building greater public awareness and acceptance of individuals and groups outside sexual and gender norms. The success of this event will be measured through Due to the narrowed scope of the event (because of the constraints), the event will be very difficult to manage. We will need a fully committed staff in order to accomplish our objectives. The sponsors will also be hard to attain in time for the event (due to the fact that a lot of them are big organizations and companies where it is usually very difficult to get through to the sponsorship director because they receive so many proposals on a daily basis). It will also be tough to find flexible volunteers during the exam period. Many students and professors will not have the time to devote to planning and executing this event. The event will be difficult to achieve due to our monetary limitations. The estimated expenses (food catering, equipment rental and artist honorariums, props, and promotion) for the event will be in the 2500 range (please see APPENDIX B: Estimated Budget). There will be a stage set up outside, in between the Student Centre and the Arts and Administration building, for the main act (La-Nai Gabriel). There will not be a seating area but rather space for students and viewers to watch the performance. This same method was also done during the Art Side Out festival for the music acts. The time limitations of the event make it rather unrealistic. However, one must remember that the success of our event would be measured in fulfilling our mission rather than reaching a break-even on our return of investment. Therefore, the cost to benefit ratio is not as easy to disprove as with a profitable event. Even if the event was to pale in the face of its proposal (give or take an extra artist or two), it would still be fulfilling the mandate of creating awareness in the general public and writing history for the annual expansion and reinvention of the festival. In conclusion, the proposed event is one that is very hard to achieve, but can nonetheless be done in a way that would satisfy the agenda of the mission. The constraints of this event will create many barriers, such as time, and money and will make it difficult adequately execute the event. However, like with many artistic events, the focus will be to satisfy the ambitious mission rather than to fill our pockets. With this in mind, the event will be a ground-breaking move towards spreading awareness about the LGBTQ at UTSC and in the general community an eradicating homophobia through the healing power of multidisciplinary arts.

African American Literature Essay

Throughout this semester in African American Literature we have read and analyzed many different literary works from The Norton Anthology of African American Literature by Henry Louis Gates Jr. We have discussed several of them in class either as a whole or in groups. I thoroughly enjoyed gaining useful knowledge about my own culture and heritage. This course also furthered my knowledge of the African American Experience. A few literary works stood out to me in particular; I’ve Been to The Mountaintop by Martin Luther King Jr. , â€Å"What to a slave is the Fourth of July â€Å" by Frederick Douglass and Long Black Song by Richard Wright. These powerful works of literature really allowed me to hypothetically â€Å"put myself in their shoes†. Some of the imagery portrayed in the text really effected me and made me reevaluate myself as an African American male. The impact that these powerful men and women had in their time period still affects us in present time. I’ve been to the Mountaintop delivered by the late, great, Dr. Martin Luther King Jr. on April 3,1968 was one of the most powerful speeches of his life. During this sermon Dr. King spoke of some of his encounters with racist white people. One of his encounters was a brutal stabbing incident in New York City. Dr. King was in critical condition for four days â€Å" if I had sneezed I would have died. † (King 115) Even though he was treated horribly he knew that one-day things 1 2 would get better. Martin Luther King jr. used a certain form of Vernacular called call and response/ call and recall engaging his audience and evoking a deeper response. He also made a few biblical references during the speech. Martin Luther King Jr. compares himself to a present day Moses stating â€Å" He’s allowed me to go up to the mountain†¦and I’ve seen the Promised Land, I may not get there with you, but, I want you to know tonight that we as a people will get to the promised land† (King 116). King’s speech really portrays the power of Non violent Direct Action. Frederick Douglass also played a big role this semester. The speech that intrigued me the most was â€Å"What to a Slave is the Fourth of July†. This speech is one of Douglass’ most controversial speeches. It allowed me to visualize the pain that they endured to help instill equality in America. One excerpt that moved me states â€Å"This Forth of July is yours, not mine. You may rejoice, I must mourn. †(Doug468) this meant that Frederick Douglass did not count himself apart of American traditions if he is not being treated like an American. The speech impacted me personally because it made me appreciate the value of freedom more than before. Thousands of men and women died in hopes of making a change. Their efforts were not in vein, and me, an African American male have to hold myself to a higher standard because living in a white America I am already at a disadvantage. Long Black Song by Richard Wright played a major role in my understanding of African American Literature because with its unique portrayal of inequality amongst 2 3 races. Richard Wright had a unique writing style that blended realism and naturalism in his stories. There dialogue alone brings the story to life. The battle that Silas is facing is not an easy one. He is constantly being provoked by the white man directly and indirectly until he can no longer take it and retaliates. In closing, I’ve Been to the Mountaintop, What to the Slave is Forth of July, and Long Black Song are all powerful literary works that helped me progress tremendously in my understanding of African American Literature. the main thing I got from each of these works was that you can not take anything for granted. Nothing in life is fair, so if you want to change something you have to take it upon yourself to initiate it. As an African American student attending an Historical Black College University I must be a leader in everything that I do. 3 4 Works Cited Gates Jr, Henry Louis. â€Å"Folktales. † The Norton Anthology of African American Literature. 2nd edition. Eds. Nellie McKay and Henry Louis Gates, Jr. New York: Norton, 2004. P. 110-116, 468 Print.

Facebook vs. Twitter Essay

In the age of technology, trends come and go almost instantaneously. The trend of the decade; Social Media. Ten years ago when someone thought of Social Media, he or she only thought about Myspace. Today, however, Myspace is an afterthought, and there are two new faces atop the Social Media world. These new faces are Facebook and Twitter. They may seem very similar but they are extraordinarily different in their overall structure, their friend/follower format and their communication layout. Even though Facebook and Twitter are both set up to make it easier for people to communicate, they are structured much differently. Facebook, on one hand, gives the operator the total ability to customize his/her wall. From favorite foods to relationship status, Facebook truly has it all. One can write a vague description of his or her life in the â€Å"about me† section or a detailed autobiography instead. After that, if one wants to tell what he/she is doing, he/she can write a post with no limits. Facebook, without question, gives the user the ability to completely customize his/her page; whereas Twitter is set up in a much more basic format using a Twitter Feed. A twitter feed is basically a wall in the vaguest sense. The user can write a brief biography, which has a maximum amount of characters about oneself on the top of his/her page. Also one can â€Å"tweet† his/her thoughts, in limited characters as well, to depict what he/she is thinking. So Twitter is far les s user friendly than Facebook. In addition to the differences in structure, Facebook and Twitter also have different friend/follower formats. Essentially, Facebook and Twitter are set up differently in the way friends are made. Facebook is set up in such a way that one can find his or her friends and send a friend request, and if one’s friend accepts, the website lists that person in the user’s friends list. Once that person has friends, he or she can use a privacy setting where only the user’s friends can see his or her wall. In this way, Facebook lets users know what his/her friends are doing. On the other hand, Twitter is set up with the concept of followers. This means if one wants to add another user as a friend, all the user must do is click â€Å"follow†. Any user can follow another user which will allow him or her to see what that user is doing. Lastly, Facebook and Twitter have different communication setups. Both Facebook and Twitter allow  users to send direct messages to f riends, but both websites have different ways to communicate. Facebook allows users to post on another user’s wall to start a conversation. As well as using posts, one can also comment on a friend’s post. If a user is interested in one of his or her friend’s posts, the user can simply click the comment button to say what is on his/her mind. Twitter on the other hand, does not give its users as many ways to communicate. In addition to the already stated direct messaging Twitter only allows its users to tag their friends in a tweet to talk. If they do not want to direct message, they can publically message them. So in the communication aspect, Facebook definitely has the advantage. On the surface, Facebook and Twitter seem alike but they are definitively different. Facebook and Twitter each have different structures, friend/follower formats, and communication layouts. Facebook is much more user friendly allowing its users to fully customize their walls and statuses in an unlimited amount of characters, giving the user complete control of their wall. Also, Facebook is much more private in the ability to accept a friend request which gives that user to view one’s profile. Twitter on the other hand has a much simpler layout with very little privacy.