Leadership Term Paper Example | Topics and Well Written Essays - 2250 words

Leadership - Term Paper Example An effective leadership is reflected in terms of the leader’s behavior, tactics, strategies, and adaptability to situations. However, in the modern day world, corporations have witnessed a drastic change in the model of leadership where no such model can be regarded perfectly right or absolutely wrong. Their implementation has become leader specific. The change in leadership style has been reflected in terms of the leader’s vision, planning, and effective application of resources in order to ensure a smooth and friendly operating environment whereby high level of productivity and personnel satisfaction can be achieved. As such this report will focus on different theories of leadership and will evaluate the leadership style of three leaders, Brain, Larry and Tom, who work for Kay and Associates Inc, based on the leadership theories studied within the report. Table of Contents Introduction 4 Leadership Theories 5 Leadership Grid 5 Path Goal Theory 7 Fiedler’s conti ngency model 8 Leadership Style Evaluation 9 Brain 9 Larry 10 Tom 12 Conclusion 13 References 14 Introduction Kay and Associates, Inc. (KAI) is a small business that was established in 1960 providing cost effective and exceptional quality technical services to Government and Commercial customers worldwide. Their operations for the last 50 years have got worldwide recognition and thus they are always expected to provide the very best of their services to their customers from all over the world. KAI's line of operations involve management of complex depot level aviation maintenance operations, metrology laboratory operations, maintenance test flight, flight training, management and operation of customer owned ground support equipment and direct maintenance and support for daily flight operations Currently KAI holds the contract to maintain aviation Contract Field Team (CFT) on HAAF, GA, for the US government providing all levels of maintenance, including Organizational, Intermediate a nd Depot level support (Kay and Associates Inc, 2010). The CFT for this department is composed of three subsequent teams along with few support personnel. The first two team’s line of work involves Chinook helicopters and comprises of 13 members, and is headed by Brian and Larry. Whereas the third team, comprising of 9 people, is led by Tom and they work on black hawk helicopters. This report will involve a thorough analysis of leadership theories such as the leadership grid, path – goal theory and Fiedler’s contingency model thereby evaluating the performance of each of the leaders mentioned above. Leadership Theories Leadership Grid Leadership can be defined as a process which initiates, enables, develops implements and maintains a change in the management of an individual, group or an organization (Mackenzie, 2006). In this rapidly changing environment the role of leaders rather than managers has become a critical factor contributing towards the performance o f an organization (Cope & Wadell, 2001). A similar theory has been explained by Natale, Sora & Kavalipurapu (2004). According to Zeidan (2009), some leaders are task oriented (whose leadership is based on setting and enforcing tight schedules) whereas some are people oriented (whose leadership is based on accommodating employee needs). The important thing here is to identify one’

Interactive marketing Essay Example | Topics and Well Written Essays - 1500 words

Interactive marketing - Essay Example Has cookies which are small texts files placed in the computers by the websites visited by the consumers Has an e-dialogue channel for the high frequency travellers and the customer communications in the UK. Has the mobile marketing and also personal messaging on its website. Sell tickets online. Has web sales and marketing Has online booking and paperless ticketing Customers can check their passenger information and details from the internet before they travel Has enormous online travel offers for the customers making them to embrace he online travel technology. 2.0 British airways British airlines have been using the web marketing very extensively and it has installed various modes of marketing the airline via the websites and this has since increased their anticipated profits. To start with through the internet marketing the airline has offered a Google earth vacation views in an attempt to lure more people to book their next flights with the airline. (BBC business news 2001) The Google earth imagery that has been added in their website has been used in helping the people who are travelling with the airline to see where they will be enjoying their vacations before they even take the flights. The British airways and the like have since suffered a considerable loss of revenue from a dramatic drop in demand for the transatlantic flights like the Ryan air as well as from the temporary closure of the American airspace after the attacks. (Vincent 2003) 3.0 Budget airline Ryan air In the midst of the turmoil in the airline industry the Ryan air breed has continued to prosper and attracting more and more passengers against all the formidable odds. The airline which is known as no frills or discount...(BBC business news 2001) The Google earth imagery that has been added in their website has been used in helping the people who are travelling with the airline to see where they will be enjoying their vacations before they even take the flights. The British airways and the like have since suffered a considerable loss of revenue from a dramatic drop in demand for the transatlantic flights like the Ryan air as well as from the temporary closure of the American airspace after the attacks. (Vincent 2003) In the midst of the turmoil in the airline industry the Ryan air breed has continued to prosper and attracting more and more passengers against all the formidable odds. The airline which is known as no frills or discount airline is seizing the initiative while most of the other carriers like the British airways are loosing their heads. Their low cost ethos advantage is enabling them to ride out the economic slowdown. Ryan airs low cost culture have made the company's costs gradually decline as they use the paperless ticketing and they also do their sales and marketing over the phone or through the internet.